I think that most people who are careful with money and live a fairly frugal lifestyle are aware of how the big boy supermarkets manipulate their prices to fool the public into thinking they are getting a deal, but I have been reading just how low those depths go.
Last month asda had a deal on readybrek, 2 for £3. The actual price of readybrek was £1.50 but at the same time as putting on this offer asda increased the price of readybrek to £2.19. One of their many scams.
It seems the most recent practice is to increase the price and put an offer onto it, just like this, and then at the end of the offer 'roll back' the price to a more expensive one than the original. That way they are increasing the price of the item, but making it look like they have rolled it back.
In a difficult economic time like this, to me, this seems like a very shady practice. If they are putting the price up, just be honest about it and let the customer make an informed choice instead of fooling them into buying something so they think they are getting a deal.
I pick asda out as an example but we all know that Sainsburys and tesco etc do the exact same practice.
Another practice is to subtly change the amount of contents the product holds. Recently red wine vinegar went down in price, but now instead of getting 500ml you get 350 ml, making the over all price much higher.
Have any of you noticed that 4 cans of branded tuna is regularly £6 now, which is outrageous, so people automatically reach for the own brand label which retail at about the £3 something mark. Forgive me if I am mistaken, but didn't branded tuna used to retail at that price? Another ploy to make you buy their own brand at an inflated price.
I do most of my shopping in Aldi or Lidl nowadays, and in a local butchers. I would shop more in local shops, but thanks to the big boys, there is not even a fruit and veg shop anywhere in my town.
How lovely it was to go to Bury market this weekend and talk to market stall owners who could tell you where produce had come from and give good prices.
Lining the pockets of the main supermarkets is not what I want to do with my money. The slogan Every Little Helps should read Every Profit Helps.